Client Overview
Under Armour CEE operates 22 retail stores across the Czech Republic, Slovakia, Hungary, and Slovenia. As a performance-first global sportswear brand, Under Armour differentiates itself through innovative fabrics, athlete-focused product design, and in-store storytelling that highlights the technology behind every item.
Because of this, visual merchandising (VM) plays a key strategic role. Every display must communicate the brand’s performance DNA consistently – across all countries, formats, and store teams.
But maintaining consistent standards across 22 locations was becoming slower and harder to manage with their existing tools.
Challenges
Before Bitreport, Under Armour CEE already had a functioning workflow for collecting store photos and reviewing Visual Merchandising execution. And it was working, for a while – stores regularly submitted images, VM conducted reviews, and feedback reached every location.
However, as the region expanded to 22 stores across four countries, the existing tools became the bottleneck, making the workflow too slow and cumbersome for the entire team. A majority of the VM team’s time was spent on operational tasks instead of impactful work such as analysis, strategy, and improving in-store presentation.
Photos dragged through multiple tools
Stores shared photos through several different communication channels, which meant the VM team had to copy and paste each image into a single workspace. Over time, this became an enormous time sink, and not the most enjoyable kind. In addition, reviewing, sorting, and tracking down photos required additional manual steps.
Manual review and examination
Evaluators had to search for photos, group them by store or department, and send feedback through several separate channels. Consequently, the process became slow and fragmented. Getting the review feedback out to all stores was the hardest and most time-consuming step every single week. This, in turn, reduced the team’s capacity to focus on their main priorities: deeper VM insights and refinement.
Challenging to find patterns across stores
When dealing with so many stores at once, finding patterns becomes essential for better learning and staff training. Consequently, it helps everyone stay aligned. Because the photos during VM review were spread across different tools, cross-examination, spotting trends, comparing departments, or even understanding national differences required significant manual effort.
VM reports required additional preparation
HQ and other departments were kept in the loop, albeit with a slight delay – since someone had to sit down and compile a weekly digest by hand. A necessary part of the process to complete the reporting loop, but it added a lot of extra work without adding value to the VM experience itself.
Solution
To reduce the amount of time spent on tedious and manual work and synchronise VM across teams, Under Armour CEE adopted Bitreport as a single workspace for all weekly Visual Merchandising activities. The platform allows stores to upload photos quickly while giving the VM team an organised, efficient space for review and sending out feedback. And it’s accessible to everyone in the palm of their hand.
Building on these needs, Bitreport introduced a dedicated Visual Merchandising workflow tailored specifically to Under Armour’s regional processes:
Weekly VM workflow
Stores upload photos of their store’s different sections directly into Bitreport following a clear, structured format. This ensures that each week’s VM execution is captured consistently across all locations.
Centralised photo review
The VM team can now oversee all submitted photos in one place and:
Review them store by store or examine the same sections across all locations for a clear, structured overview.
Visually mark issues directly on photos to highlight what needs attention.
Send out feedback in just a few taps.
Approve layouts that meet brand standards.
Reopen items that require adjustments.
Track progress in real time, ensuring every store is reviewed on schedule.
Each location earns a weekly VM score along with direct feedback. Stores instantly see what went well, what requires adjustment, and what was reopened – creating a clear, transparent feedback loop.
Automatic reporting
Bitreport automatically generates a weekly PDF digest and shares it with other departments. This eliminates manual PowerPoint reports and frees up valuable time for the VM team.
Fast adoption across the region
Both store teams and VM evaluators adopted Bitreport immediately. Within the first week, all locations noticed time savings, smoother communication, and a clearer, more efficient VM review process.
Each store now saves around 45 minutes weekly on VM tasks, and our routines have become much smoother. Stores submit photos quickly, and we can evaluate everything in a clear, consistent way. The time we once spent on coordination now goes directly into improving execution and elevating our brand presentation across the region.
Results and Impact
Bitreport has significantly streamlined how weekly has significantly streamlined how weekly Visual Merchandising routines are managed across all Under Armour CEE stores. Processes that previously required manually tracking down photos, cross-team coordination across multiple tools, and time-consuming summaries are now handled in a single, structured workflow – giving both stores and evaluators more time for meaningful and impactful work.
Below are the three results that delivered the biggest impact:
45 minutes saved per store every week – With faster photo submission and fewer manual steps, each store now saves around 45 minutes weekly – adding up to a substantial efficiency gain across all 22 locations.
4 hours saved weekly per VM team member – Evaluators no longer spend hours collecting photos, comparing layouts, or compiling summaries. That time can now be redirected toward deep VM analysis, coaching stores, enhancing brand presentation, and improving overall execution quality.
Clearer feedback loops and consistent brand standards – Visual feedback is now precise and structured. Stores instantly see what was done well and what needs adjustment.
This has strengthened accountability, improved consistency across the whole region, and ensured every store presents the brand according to Under Armour standards.
Take control of your VM checks, before chaos takes control of your team.
Conclusion
With Bitreport, Under Armour CEE has made its weekly Visual Merchandising workflow faster, clearer, and far more structured. What once required multiple tools and significant manual effort is now handled through a single, well-organised and simple process. This gives stores and the VM team more time to focus on what truly matters: elevating brand presentation and ensuring consistent execution across all locations.
By centralising photo uploads, store reviews, and sending out feedback, Bitreport provides the clarity and efficiency needed to maintain high VM standards at scale – week after week.
