Case Study

How Offertissima Boosted Efficiency with Bitreport

Domagoj Rade Co-founder

Client Overview

Offertissima, a prominent home decor retailer in Croatia, boasts a network of over 70 physical stores and is poised to expand its brick-and-mortar presence. Recognized as a premier destination for cost-conscious customers, Offertissima offers an extensive array of household products, ranging from celebratory decorations to essential home tools.

Challenges and Objectives

As Offertissima aimed to open five new stores in 2023, a pivotal challenge emerged: the company’s two area managers were already stretched across multiple locations, and due to lack of workforce on the market, they needed to secure an alternative to a third manager. Consequently, ensuring standardised operations and maintaining store quality within the existing management structure became paramount. Offertissima sought to optimise its operational processes through digital means, collaborating with Bitreport to address these challenges.

Solution

To tackle the issues at hand, Offertissima embarked on a comprehensive process optimization journey in partnership with Bitreport. The pivotal steps taken were as follows:

1. Digitising Checklists

Bitreport assisted Offertissima in transforming the pen & paper checklists used by area managers during their store visits into a seamless digital format. The tailored digital checklists facilitated efficient task completion, automatic data retention, and streamlined report dissemination. This transition saved area managers approximately three hours per store visit, while also empowering the management team with real-time insights.

2. Automated Action Plans

Leveraging Bitreport’s capabilities, Offertissima introduced a feature enabling the automatic generation of action plans compiled of tasks based on completed checklists. This innovation ensured continuous store enhancement by assigning improvement-oriented tasks to field workers. Area managers benefitted from the assurance that tasks were being addressed promptly. In addition, there was a 40% increase in task allocation to field managers, which consequently led to improved timeliness in task completion and a notable enhancement in the overall appearance of the stores.

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3. Evidence Attachment and Verification

Bitreport’s functionality facilitated the automatic attachment of evidentiary materials, including live photographs, to task completions. This enhancement enabled area managers to validate adherence to quality standards, saving time and cost on impromptu store visits.

4. Repair Management Streamlining

Bitreport’s “Repairs” module proved instrumental in redefining how Offertissima managed and tracked repairs. The system allowed stores to create repair tasks with designated attributes and deadlines. Additionally, the integration of QR code scanning for items facilitated comprehensive tracking and historical data accumulation. This optimised process shortened repair turnaround times, contributing to longer-lasting assets and cost savings.

Ana Vlašić Regional Manager

We’re really particular about what meets the quality standard in our restaurants and Bitreport enables us to control it much more effectively. We have more insight into real-time site data for decision-making, while our task management is streamlined. Top-notch food is now backed by top-notch operations at Batak.

5. Strategic Insights via Monthly Reports

Bitreport’s monthly reports emerged as a pivotal resource for Offertissima’s headquarters management team. The reports encapsulated data on completed checklists, store performance metrics, task fulfilment rates, and comparative analyses of different stores with complete employee performance tracking. This data-driven approach empowered the management team to make informed decisions, refine operational strategies, and foster healthy competition among stores.

Results and Benefits

Offertissima reaped multifaceted benefits from its partnership with Bitreport:

  • The transition to digital checklists saved area managers three hours per store visit.
  • The 40% increase in task allocation to field managers resulted in both a more punctual task completion rate and a notable enhancement in store appearance.
  • Communication between regional managers and field workers is now organised, prioritised and on time, saving regional managers time and money on impromptu email conversation.
  • Repair management efficiency improved, with faster repair cycles and longer asset lifespans.
  • Monthly reports provided management with actionable insights, fostering informed decision-making.
  • Increased operational efficiency, reduced costs, and improved customer satisfaction collectively bolstered Offertissima’s bottom line.

52%

faster audit process

40%

faster task completion

Conclusion

Through Bitreport’s innovative solutions, Offertissima not only addressed its operational challenges but also paved the way for sustained growth. By embracing digital transformation, the company enhanced its managerial efficiency, augmented store performance, and reinforced its position as Croatia’s premier home decor retailer. The collaboration underscored the importance of data-driven insights and streamlined processes in shaping a successful business trajectory.

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